And In Heels
Hello, My name is Kelly Wagner, the host of And In Heels, a motivational, inspirational and educational podcast for Women Entreprenuers. The ups and downs of life and business are sometimes frequent and sometimes farther apart. Everybody’s journey is different , but that doesn’t mean we have to do it alone. The reality is that both life and business come with tears, laughter and learning. It’s in the moments that we want to give up that we need to know that someone else has gone through the same circumstances or has overcome the similar obstacles. Life’s journey is real, raw and mostly remarkable. Let’s learn from each other, laugh with each other and support each other so we can all succeed together. And just remember, women can do anything, And In Heels.
And In Heels
Rapid Growth Strategies: Harnessing Fractional CMOs for Business
In this episode of And In Heels, we talk about the impact a fractional CMO (short for Chief Marketing Officer) can have on a company's marketing initiatives and overall growth.
Fractional CMOs are a role growing in popularity throughout the business world. You may have even heard of them – but what are they? What do they do? And do you need this role for your company?
A fractional CMO is a part-time executive who provides high-level marketing expertise and strategic guidance to businesses. A business who hires a fractional CMO can expect faster results, improved marketing performance, and overall growth for a company.
Ask yourself these questions:
- Do you have an aligned marketing and sales process?
- Are you experiencing any marketing and sales challenges?
- Is your company lacking marketing leadership or strategic marketing experience?
- Are you looking to scale or explore new markets?
- Are you seeking expert-level support on a project?
If you answered ‘Yes’ then a fractional CMO can be a game-changer when it comes to leveling up your marketing and sales efforts quickly and cost-efficiently.
Interested in learning more? In this episode you’ll learn:
- Which businesses/industries benefit most from a fractional CMO
- Typical services a fractional CMO provides
- Business benefits of hiring a fractional CMO
As the Founder and CEO of Forecast Sunny, Kelly offers fractional CMO services to businesses in need of marketing leadership. Listen to Kelly share how she helped a manufacturing company fill their pipeline by over $6M in the first year by creating a strategy across marketing and sales that increased brand awareness, consumer engagement, and ultimately sales.
Wondering how a fractional CMO could benefit your business? Let’s dive into this topic!