And In Heels
Hello, My name is Kelly Wagner, the host of And In Heels, a motivational, inspirational and educational podcast for Women Entreprenuers. The ups and downs of life and business are sometimes frequent and sometimes farther apart. Everybody’s journey is different , but that doesn’t mean we have to do it alone. The reality is that both life and business come with tears, laughter and learning. It’s in the moments that we want to give up that we need to know that someone else has gone through the same circumstances or has overcome the similar obstacles. Life’s journey is real, raw and mostly remarkable. Let’s learn from each other, laugh with each other and support each other so we can all succeed together. And just remember, women can do anything, And In Heels.
And In Heels
Bridging the Gap: Aligning Marketing and Sales with Fractional CMOs
In this episode of And In Heels, we discuss how a fractional CMO can accomplish these things to their high-level of expertise and mastery of branding, analyzing, and other key aspects required for marketing and sales alignment.
A fractional CMO is a part-time executive who provides high-level marketing expertise and strategic guidance to businesses. Businesses hire a fractional CMO when they’re in need of experienced marketing leadership and expertise on a flexible and cost-effective basis. As a result, businesses can expect faster results, improved marketing performance, and overall growth for a company.
When listening to this episode, you’ll learn:
- What a fractional CMO is and which businesses can benefit from hiring one
- Key responsibilities Fractional CMOs take on to align marketing and sales
- How a Fractional CMO can transform a company with the right tech stack
Fractional CMOs can help businesses overcome obstacles and reach the next level of success. If you’re experiencing marketing or sales challenges, listen to Episode 11 – Rapid Growth Strategies: Harnessing Fractional CMOs For Business – where we go over common reasons why businesses seek out the high-level expertise a fractional CMO can bring to a company.
Fractional CMOs are pivotal for future marketing, facilitating alignment between marketing and sales amid the digital revolution. Their impact extends beyond individual businesses, influencing the broader marketing landscape, and their significance will grow as technology evolves.
Let’s dive into today’s topic!