And In Heels
Hello, My name is Kelly Wagner, the host of And In Heels, a motivational, inspirational and educational podcast for Women Entreprenuers. The ups and downs of life and business are sometimes frequent and sometimes farther apart. Everybody’s journey is different , but that doesn’t mean we have to do it alone. The reality is that both life and business come with tears, laughter and learning. It’s in the moments that we want to give up that we need to know that someone else has gone through the same circumstances or has overcome the similar obstacles. Life’s journey is real, raw and mostly remarkable. Let’s learn from each other, laugh with each other and support each other so we can all succeed together. And just remember, women can do anything, And In Heels.
And In Heels
Turning Setbacks into Success: The Path to Postural Expertise
Meet Dr. Krista Burns, Dual Doctorate, Founder of American Posture Institute.
In this episode of And In Heels, Dr. Krista Burns shared her incredible journey of specialization and the importance of finding your unique expert position.
When listening to Dr. Burns' story, she talks about:
- Defining your unique expert position and going all in on one thing can open doors setting you apart from the competition.
- Leaning into discomfort and using it as a sign that there is a next level for you.
- Practicing good posture to improve focus and brain function.
Dr. Krista Burns began her journey with a dream of becoming an Olympic athlete. She dedicated her life to training as a mogul skier, but her dreams were shattered when she suffered a spinal injury. This setback led her to a new mission: helping others overcome back pain so they would never have to miss out on their dreams. Driven by her own experience, she became a Doctor of Chiropractic and focused on postural correction.
One of the key lessons Dr. Krista Burns learned on her journey was the power of specialization. She realized that by focusing on one specific area, she could become the best in her field and guarantee results for her patients. This shift from being a generalist to a specialist allowed her to stand out in a crowded marketplace and attract more clients.
Many entrepreneurs fear that by specializing, they will lose potential clients who need other services. However, Dr. Krista Burns encourages entrepreneurs to embrace their unique expert position and not be afraid to let go of other offerings. By focusing on one thing and becoming the best at it, entrepreneurs can raise their value and differentiate themselves from the competition.
Don't miss out on this episode that could reshape your entrepreneurial journey. Tune in for a masterclass in specialization and unlocking your full potential.